OZOcar is the first in our portfolio of businesses; it is New York’s first eco town car service and the largest company of its kind in America. OZOcar launched in 2005, providing hybrid vehicles and a unique service experience to clients such as Time Warner and Condé Nast. Today, the 100+ cars make over 4,000 journeys a week and are beginning to replace the highly inefficient black town cars while generating an $8M run rate (up from $6M last year). The business will soon expand into Connecticut.
OZOcar established the OZO brand and has built significant attention with exposure in Vanity Fair, The New York Times, Time, Daily Candy, The Wall Street Journal, and several on-air news outlets. It has attracted a loyal following, public goodwill, high-profile status, and international reach.
OZOcar’s success is evidence that an ill-informed audience not particularly aligned to sustainable consumption is highly addressable given a quality solution and brand communication that is powerfully targeted. OZOcar quickly and successfully converted high-powered New York executives to choosing a sustainable lifestyle choice on a daily basis.
It is also evident that the triple bottom line of business (environmental, social and economic value) is compelling and makes good business sense. OZO has been successful because it delivers a premium service experience and invests in its people (in OZOcar’s case, this means the drivers) while creating market share as New York’s first eco-forward town car service. The human capital of the business, plus the unparalleled service experience, makes OZOcar a uniquely competitive choice.